ITERCHIMICA STORIES: GIPAVE, ITERLENE, RESEARCH CENTER, WINTERPAVE

Iterchimica Stories is a communication project commissioned by Iterchimica Spa. It explores animated language to elucidate complex and innovative technologies simply and effectively. The project aims to explain advancements developed for creating more durable and eco-sustainable road surfaces. Iterchimica specializes in producing additives to enhance road pavements. The key concepts of technologies, including recycling, circular economy, research, resistance, and sustainability, are conveyed through the transformation of images entirely drawn and painted by hand. Mariella Fasson directed the project, and the video was edited by Alessio Romeo